From December 9 to December 12, a festival to honor the Lady of Guadalupe is held throughout Mexico. She is believed to be the mother of God or the Virgin Mary. And she is highly revered in Mexico, where many worship her image more than that of the Christian Jesus. She is the protector of the country, of their families and their homes. Shrines to her are erected and maintained throughout the year, but none more elaborately than during the festival that honors her.

Ususally, the festival is held in the principal plaza of each city, but individual barrios also have mini festivals that coincide with the planned events. The last day of the festival is known as the Dia de la Virgen de Guadalupe, and is generally a day of feasting and celebraating, along with attending a special mass in her honor. There are usually pilgrimages by the faithful to the local churches, where they take their personal shrines to be blessed, and to ask for miracles and answers to their prayers from the Virgin Mary. Tequis has a large festival in the centro plaza, Plaza de Miguel Hidalgo. It begins with aztec dancers, and continues until around 10 pm, with a show of fireworks.